When you book a tour we collect the details you provide (e.g., name, email, phone, billing address, country, number of travellers, selected tour, date and time). We process bookings through our travel/checkout system (WP Travel Engine). Payments are processed by third-party providers (e.g., PayPal). We do not store full payment card details on our servers. Please review your payment provider’s privacy policy for how they handle your data.
Purpose & legal basis: to perform our contract with you (manage your booking and provide the tour), provide customer support, and comply with tax and accounting obligations. Where required, we rely on your consent (e.g., for optional marketing).
We use Google Analytics (GA4) via Site Kit to understand site usage and improve our services. Analytics may set cookies or similar technologies. You can control cookies in your browser settings.
Who we share data with
We share necessary data with:
Booking and billing information is kept for the period required by tax/consumer laws (typically 5–10 years, depending on jurisdiction). Contact/support messages are kept as long as needed to handle your request. Analytics data follows the retention set in our Analytics account.
Because we serve international travellers and use global service providers, your data may be processed outside your country. When we do so, we rely on appropriate safeguards such as contractual protections.
You may request access, correction, deletion, restriction or portability of your personal data, and withdraw consent where applicable. To exercise your rights or ask questions about this policy, contact us at contact@trueguiderio.com.
If you are located in the EU/EEA, UK or Brazil, you also have the right to lodge a complaint with your data protection authority.
True Guide Rio – Website: https://trueguiderio.com – Email: contact@trueguiderio.com.